McCain Foods, Canada, announced the new Farms of the Future initiative to advance sustainable farming practices by demonstrating scalability and economic viability.
This program will collaborate with universities, technology companies and other agri-centric companies on dedicated commercial farms that will pilot regenerative potato farming practices and emerging agriculture technologies. Although the program is in its initial development, the larger objective is to share knowledge gained across McCain’s extensive global potato grower network, enabling the rapid implementation of these learnings. Once fully established, McCain hopes this program will demonstrate the power of sustainable agriculture and connect McCain growers, customers and consumers.
“McCain has a long-standing track record of advancing potato growing practices around the world,” says Max Koeune, president and CEO. “As an agriculture-based company, we recognize the urgent need to help address climate change challenges within the food system. We believe the McCain Farms of the Future program will help to demonstrate that regenerative agriculture and protecting biodiversity can go hand in hand with economic viability.”