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New Retail Products

Dean’s Dip Unveils Five New, Flavorful Dips for Any Occasion

deansDips.jpg

The five new dips (SRP: $3.49 each) are now available at major grocers nationwide. Courtesy Dean's Dip.

January 30, 2025


Dean’s Dip, the trusted dairy dip brand best known for its original and irresistible French Onion Dip, is launching five new flavors to give foodies and snackers something exciting and delicious to enjoy. In addition to extending its classic offerings to include two new SKUs — Creamy Dill and Jalapeño Popper — the brand is debuting a new Cantina Dairy Dip sub-line featuring three varieties, Mexican Street Corn Dip, Fiesta Taco Dip and Guacamole Flavored Dip. The five new, great tasting products have the same incredibly rich and creamy texture that Dean’s is known for — not too thick and not too thin — perfect for ultimate dip-ability, leaving no chips left behind.

“Dean’s has always been known for its consistently delicious, flavor-forward dips, from its category-leading French Onion Dip to these new and tasty flavors,” said Kelly Hansen, vice president of marketing for West Madison Foods, maker of Dean’s Dip. “No matter how you enjoy them — dip, dunk or spread, our new flavorful dips offer tremendous versatility and promise to elevate any snacking or entertaining occasion!”

Dean’s new dip lineup includes:

  • Creamy Dill—This cool and creamy dip features bold and delicious, dill and garlic flavor. For consumers looking for the perfect pairing, this on-trend flavor goes well with potato chips, crackers and veggies! Available in a 16-ounce tub.
  • Jalapeño Popper—Cheesy, spicy and totally irresistible, this new dip adds a fun and spicy kick to the party, and it especially hits when paired with tortilla chips, potato chips with ridges or even pizza crust. Available in a 16-ounce tub.

Dean’s Cantina Dairy Dips, each are available in a 12-ounce tub:

  • Mexican Street Corn—Inspired by the festival favorite, this creamy dip has real bits of corn, a cheesy kick and just the right texture for easy dipping.
  • Fiesta Taco Dip—This tastes just like your favorite taco! Scoop it with tortilla chips or add to nachos, quesadillas or tacos for a flavor-packed bite.
  • Guacamole Flavored—Spicy, smooth and velvety, this creamy dip pairs perfectly with tortilla chips or as a dollop on nachos, tacos and salads.

The five new dips (SRP: $3.49 each) are now available at major grocers nationwide. 

About West Madison Foods
West Madison Foods, based in Chicago, Illinois, was formed by Brynwood Partners in July 2023, to acquire a portfolio of brands from Ventura Foods. The portfolio includes the exclusive U.S. rights to the iconic Dean’s brand's dairy dips and Marie’s category-leading salad dressings, dips and spreads. 


KEYWORDS: dips

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