Pancho’s Cheese Dip, Memphis, Tenn., underwent a new packaging refresh, which features a new, modernized rendition of the iconic Pancho’s logo.

“For generations, Pancho’s has been a beloved brand centered around bringing people together through food, as no party is complete without Pancho’s,” says Tim Wallace, president. “As we continue to pursue category leadership in the U.S., we saw this as an opportunity to turn the page on a new era for Pancho’s. Our new look is clean and fresh, like our products themselves.”