Garden Lites, Rahway, N.J., unveiled a major brand refresh to prominently feature its new sub-brand name “Veggies Made Great” on the packaging and boldly highlight “veggies as the #1 ingredient.”
“At Garden Lites, we are passionate about our brand purpose—make surprisingly delicious veggie-rich foods, so people can incorporate more veggies into their diet. This is a great way to strengthen our message,” says Andy Reichgut, executive vice president.
The bright green look of “Veggies Made Great” on every package signals a shift in the visual language in which Garden Lites emphasizes vegetables as the primary ingredient. The packaging change also helps highlight the company’s dedication to clean and simple, gluten-free, non-GMO, nut-free and kosher ingredients and displays the Good Housekeeping Nutrition Seal of Approval. The back of the package also shows the ingredients in a clear veggie wheel graphic.
“This dynamic new Garden Lites packaging is a radical change sure to scream from the frozen food aisle as to why to purchase,” says Andy Reichgut, executive vice president. “We are confident that the brand refresh will drive new consumers to the brand.”
Garden Lites’ new packaging coincides with the debut of Garden Lites Frittatas, which add vegetables into consumers’ breakfast routine. Garden Lites Frittatas come in Egg White Spinach Frittata and Veggie Bacon & Potato Frittata (with Veggie Bacon made from Pinto Beans).
The Garden Lites Frittata line is available at Stop & Shop, Giant Landover and select Costco stores.