Good Housekeeping magazine, New York, launched the Good Housekeeping "Nutritionist Approved" emblem, what is said to be a first-of-its kind incubator for food brands, designed to help consumers simplify the process of making better food decisions.
Since 1909, the Good Housekeeping Seal has served as a symbol of assurance and reliability to consumers. This new emblem will leverage the Good Housekeeping Institute's "Tried and Tested" authority into the food space.
"We are constantly looking at ways to better inform and serve our readers. The GH Nutritionist Approved Emblem allows us to expand the scope of the GH Institute by applying our expertise to the grocery aisles," says Jane Francisco, editor-in-chief. "Combining scientific evidence with an understanding of consumers' every day challenges, products that receive the GH Emblem will empower consumers to confidently navigate crowded supermarket shelves and make healthier purchases."
The GH Nutritionist Approved Emblem and Incubator is led by Good Housekeeping nutrition director and registered dietitian Jaclyn London, who developed the program with the goal to work directly with food processors on their overall brand messaging and product development and help consumers make informed food choices.
The GH Food and Nutrition Brand Lab Incubator, housed inside the state-of-the-art Good Housekeeping Institute at Hearst Tower in New York, will be evaluating new and existing products for emblem consideration.
"Brands that align with GH Nutritionist Approved core values—simplicity, transparency and innovation—are considered and go through a rigorous evaluation process," says London. "We are proud to stand behind our first nine GH Emblem earners—nutritious options to incorporate into our everyday meals and snacks."
Some of the first nine GH Emblem earners are as follows:
Chelan Fresh, Chelan, Wash., is transforming the food industry through unique and consumer-focused produce innovations. Chelan Fresh is a family owned and operated fruit grower, including apples, cherries and pears, packaged in creative packaging.
Dole Food Co., Westlake Village, Ill., is on a simple mission with one ambitious goal—get the world to eat more fruit and vegetables. Dole's conventional and organic salads can be used to make any meal more nutritious.
Garden Lites, Jamaica, N.Y., produces veggie-rich products with vegetables being the main ingredient. Plus, their products are high in fiber and protein and low in sugar, thus promoting conscious indulgence.
Luvo, a Canada-based innovator in the frozen food space, helps consumers make better food choices when time (for meal prep) and access (to quality ingredients) are compromised. Luvo's entrées provide one or more servings of fruits and/or veggies per meal, and are generally lower in sodium, added sugar and saturated fat than others in the freezer aisle.
Jarlsberg Cheese, a brand of Norseland, Inc., Darien, Conn., produces specialty cheeses in original and lite versions, which facilitate healthier, energy-sustaining snacking solutions from a real-food source.