HIGH & DRY: SHELF-STABLE NEWS
ConAgra Foods Inc., Omaha, Neb., said its Marie Callender's brand "is stepping out of the freezercase and onto the shelf" with new Marie Callender's Home-Style Creations. These microwavable meals can be found in the pasta or soup aisle at grocery stores nationwide and require no refrigeration or freezing, making them a great workday lunch option.
The meals also utilize the same patented tray-in-tray steaming technology that is found in Healthy Choice Fresh Mixers, which creates fresh-tasting flavors and textures by separating ingredients during preparation - key to maintaining a homemade taste.
Marie Callender's Home-Style Creations are available at the suggested retail price of $3.49 each and can be found in the pasta or soup aisle. They are available in six varieties, including Classic Stroganoff, Creamy Parmesan Chicken, Garlic Herb Chicken, Meatball Lasagna, Sweet Sesame Beef and Traditional Stuffing & Turkey.
Hearst Corp.'s Good Housekeeping magazine has introduced The Good Housekeeping Good Food pantry collection and officials say the line is available nationwide as such retailers as Stop & Shop, Giant Eagle, Price Chopper and HyVee.
Officials say the collection features a full range of all-natural pantry products that "make it easy for time-pressed families to create delicious, healthy and affordable meals." Each product label features a bonus “30 minutes or less” recipe, simple usage suggestions, health benefits and the Good Housekeeping Seal from the Good Housekeeping Research Institute.
“The Good Housekeeping Good Food collection will make it easier and more affordable than ever for our readers to create delicious meal options – and that’s good news,” said Glen Ellen Brown, vice president of Hearst Brand Development. “The range of flavors and versatility of use combined with the terrific value (each item $5.99 or less), offers great solutions from the brand she knows and trusts.”
The collection was inspired by favorite recipes from the Good Housekeeping test kitchen and features a medley of sauces that range from barbeques and marinades to Asian and Mexican flavors, pasta sauces, mustards and vinaigrettes.
Featured products include Black Cherry Balsamic BBQ Glaze, a marinade for grilled lamb chops or pork tenderloin that is equally delicious as a dipping sauce, Asian Sesame Ginger Sauce, a stir fry necessity, a delectable Chile Lime Marinade, and Capers & Olives Pasta Sauce, the perfect accompaniment over spaghetti, fish, chicken or polenta. The range of options and versatile uses will complement any of your meal time recipes.
Good Housekeeping's processing partner is Tulocay & Company, Napa Valley, Calif.
High & Dry: New shelf-stable Marie Callender's, Good Housekeeping items
October 15, 2009