Kellanova, the global powerhouse with a leading presence in North America frozen foods and snacking, has partnered with Golden West Food Group to create ice cream inspired by Eggo and Rice Krispies Treats. The flavors of the best-selling frozen waffle and classic crispy treat bar are now available in ice cream pints and sandwiches, providing nostalgia lovers, families, kids and adults alike with the opportunity to experience their favorite snacks as a tasty frozen treat.
The Eggo pints are inspired by Eggo waffle varieties, while the sandwiches pair flavored ice cream with a brown butter waffle cookie on each end. The Rice Krispies Treats pint emulates the classic marshmallow treat, with the sandwiches featuring rich ice cream between two crispy marshmallow squares.
The launch includes 10 mouthwatering options for everyone to delight in, including:
Eggo:
- Buttery Maple Ice Cream Pint
- Chocolatey Chip Ice Cream Pint
- Blueberry Ice Cream Pint
- Buttery Maple Ice Cream Sandwich
- Chocolatey Chip Ice Cream Sandwich
- Blueberry Ice Cream Sandwich
Rice Krispies Treats:
- Original Ice Cream Pint
- Original Ice Cream Sandwich
- Strawberry Ice Cream Sandwich
- Triple Chocolate Ice Cream Sandwich
"We’re excited to partner with Kellanova and its iconic Eggo and Rice Krispies Treats brands,” said Josh Solovy, president, Golden West Food Group. “This collaboration allows us to combine our strengths in innovation and quality to create more delicious, convenient products for families. Together, we’ll continue to drive growth, and introduce new offerings to meet the evolving needs of consumers."
The ice cream will be available for purchase at Kroger, Albertson’s and Walmart.
About Kellanova
Kellanova is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles, Cheez-It, Pop-Tarts, Kellogg's Rice Krispies Treats, RXBAR, Eggo, MorningStar Farms, Special K, Coco Pops, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2023 were $13 billion. At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline).
About Golden West Food Group
Based in Vernon, California, Golden West Food Group (GWFG) is dedicated to producing high-quality food products, ranging from raw to fully cooked and from fresh to frozen. With a steadfast commitment to culinary innovation, GWFG partners with renowned brands and celebrities such as Jack Daniel’s BBQ, Netflix, Tillamook, Gordon Ramsay, Guy Fieri, TGI Fridays, and more. Their distinctive offerings can be found on retailer shelves throughout the country, ensuring people can experience culinary excellence from the comfort of their own homes.