Pre Brands, one of the nation’s leading grass-fed and -finished, premium lean beef proteins, expanded its availability of ground beef products at select Kroger stores in several divisions across the U.S. The brand’s extension into Kroger comes at a time when consumer demand for better-for-you ground beef is surging, as it offers enhanced nutritional benefits compared to its USDA Choice counterparts.

“At Pre, we have dual goals of growing the retailer-partner category sales and an unconditional commitment to delighting consumers,” said Nicole Schumacher, chief marketing officer at Pre Brands. “With consumers increasingly focused on their health and wellness, they’re seeking versatile and delicious grocery options to support their lifestyles. This expansion within Kroger and its regional banners allows Pre to serve the growing demand for lean proteins better, as healthier ground beef options increase their presence in the grocery carts across the country. We’ve seen ground beef unit consumption increase by 72%, supporting this trend.”

Pre’s better-for-you beef products are currently available in the refrigerated meat section at grocery stores nationwide, including Kroger’s Harris Teeter, Mariano’s, Metro Market and Pick’ n Save stores. Beginning in March, Pre’s 92% and 95% lean ground beef are available in Kroger’s Columbus, Dillon’s and Ralph’s stores across Ohio, Kansas and California. The expansion represents a 45% increase in the availability of Pre products within the Kroger network.

With grilling season fast approaching, Pre’s pre-portioned, better-for-you steaks, ground beef and burger patties are perfect for any occasion, from weeknight meals to celebrations. Pre’s beef is 100% grass-fed and -finished from pasture to plate, sourced from cattle that graze year-round on nutrient-rich grasses in New Zealand and Australia. These regions boast some of the strictest standards in the world and provide the optimal climate for superior flavor development. Pre is one of the leading better-for-you beef brands in the country. The company’s products are, on average, 62% leaner and contain 37% fewer calories than USDA Choice options at the meat counter. They also offer up to 31 grams of protein, 170 milligrams of omega-3s and 377 milligrams of CLAs per serving, in addition to providing iron, zinc and vitamin B.

Pre is the nation’s No. 1-selling better-for-you steak brand, with a lineup that includes ribeye, filet mignon, New York strip and petite sirloins. Additionally, Pre’s portfolio features ground beef (95% - 5%, 92% - 8% and 85% - 15%), seasonal items, burger patties (85% - 15%) and chuck roast. Products can be found in e-commerce channels, including Instacart and Amazon Fresh, as well as the refrigerated meat section at grocery retailers nationwide.

About Pre Brands
Pre Brands is among the leading grass-fed and -finished, premium lean beef proteins available nationwide at grocery, club and e-commerce channels, including Instacart and Amazon Fresh. Pre beef is sourced from cattle in New Zealand and Australia, which are 100% pasture-raised and grazed for their whole lives on lush, nutrient-rich grasses, in accordance with the strictest beef standards in the world. This commitment to a 100% grass-fed and -finished, wet-aged process results in high-quality, great-tasting lean beef products with transparency from pasture to package to plate. Pre’s portfolio of products includes steaks, ground beef, marinades and seasonal items that have no added hormones; are Non-GMO Project verified; Halal compliant; and Whole 30, Paleo and Keto certified.