Pre Brands, one of the nation’s leading grass-fed and -finished, premium lean beef proteins, now offers an expanded lineup of its better-for-you steaks, ground beef and stew meat at all BJ’s Wholesale Club locations. The move expands Pre’s in-store ribeye (20 ounces/two-pack) and New York strip (20 ounces/two-pack) offerings to all banners, and it includes the debut of three items – sirloin steak (18 ounces/three-pack), stew meat (16 ounces) and 90%-lean ground beef (three-pack/48 ounces).

The expansion represents a six-time increase in the availability of Pre products within the BJ’s Wholesale Club network. It comes as consumer interest in healthier proteins rises amid tightening grocery budgets.

“The better-for-you beef category has grown significantly year-over-year as shoppers continue to make room in their carts – and budgets – for lean red meat,” said Nicole Schumacher, chief marketing officer at Pre Brands. “We’re thrilled to introduce new and classic grass-fed and grass-finished beef offerings to BJ’s members, helping them maximize their budgets without sacrificing either taste or their nutritional goals.”

Pre’s beef is 100% grass-fed and -finished from pasture to plate, and it is sourced from cattle that graze year-round their whole lives on nutrient-rich grasses in New Zealand and Australia. These regions have some of the strictest standards in the world and offer the best climates and terroirs to promote superior flavor development.

Pre is the nation’s No. 1-selling better-for-you steak brand. With grilling season right around the corner, the company’s steak lineup of ribeye, filet mignon, New York strip, petite sirloins and ground beef are perfect anytime, from a weeknight meal to celebratory occasion. The company’s products are, on average, 62% leaner with 37% fewer calories than USDA Choice options at the meat counter and offer up to 31 grams of protein and 170 milligrams of omega-3s per serving. The firm’s products can be found in e-commerce channels, including Instacart and Amazon Fresh, as well as the refrigerated meat section at grocery retailers nationwide.

About Pre Brands
Pre Brands is one of the leading grass-fed and -finished, premium lean beef proteins available nationwide at grocery, club and e-commerce channels, including Instacart and Amazon Fresh. Pre’s beef is sourced from cattle in New Zealand and Australia, and they are 100% pasture-raised and grazed for their whole lives on lush, nutrient-rich grasses, in accordance with the strictest beef standards in the world. This commitment to a 100% grass-fed and -finished, wet-aged process results in high-quality, great-tasting lean beef products with transparency from pasture to package to plate. Pre’s portfolio of products includes steaks, ground beef, marinades and seasonal items, and they have no added hormones and are Whole 30, Paleo and Keto certified, Non-GMO Project verified and Halal-compliant.