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Cold Foods Industry News

SeaPak Releases Research on ‘Picky Eaters’

Pickiness Infographic FINAL.jpg
SeaPak

The survey revealed parents spend an average of 67 hours a year negotiating with their picky eaters. Courtesy SeaPak. 

May 7, 2025

SeaPak, America's No. 1 frozen shrimp brand, recently released a national survey of 2,000 parents of school-aged children, conducted by Talker Research that revealed that parents spend an average of 67 hours a year negotiating with their picky eaters. 

It also highlighted some of the most common reasons behind food refusals:

  • 37% of parents say veggies are the biggest source of food meltdowns for their children.
  • 33% of kids reject foods based on smell.
  • 32% say no just because of how food looks.
  • 26% of parents used to be picky eaters themselves — and still are today.

While some foods may never fly with certain kids, the survey found that seafood is a real crowd-pleaser: In fact, 32% of parents say their kids always say yes to shrimp.
 
"With our “Even the Pickiest Pick SeaPak” campaign, we're showing that shrimp and other seafood can be a real game-changer for families with picky eaters," said Ciera Womack, director of marketing, seafood at Rich Products Corp., parent company of SeaPak. 

KEYWORDS: frozen seafood frozen shrimp Rich Products Corp. SeaPak SeaPak Shrimp

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