Blue Diamond Growers, the world’s leading almond marketer and processor, recently revealed the package redesign for its Barista Blend Almond-Milk to reinforce the brand’s legacy in supporting small, family-owned almond orchards and coffee shops nationwide. The new branding debuted at the Specialty Coffee Expo in Houston in April.

As a farmer-owned cooperative, Blue Diamond Growers works with its approximately 3,000 California almond farmers to grow and harvest quality almonds that are transformed into a diverse line of products, including the Blue Diamond Barista Blend. Designed to froth, steam and blend flawlessly into coffee beverages, the Blue Diamond Barista Blend is a rich and creamy non-dairy milk that delivers both taste and performance and is available exclusively for foodservice locations, including both independent cafes and nationally recognized chains.

“[The] Blue Diamond Barista Blend’s new packaging tells the story of our more-than-100-year legacy as passionate almond innovators,” said Carmen Bourgaize, chief commercial officer at Blue Diamond. “The origin of our almonds begins at local California orchards and reaches coffee cafes nationwide for the perfect serve. We are excited to refresh our packaging to better represent our brand and heritage.”

The new packaging comes at a time of rapid growth in the non-dairy category. Plant-based milks are growing twice as fast as dairy milks in foodservice operations, driven by consumer preference and demand. The packaging is a playful acknowledgment of the journey from farm to cup between almond growers and baristas. To tell this story, illustrations in a contrasting blue and white color palette intentionally connect the hands of the almond tree “shakers” with those of the coffee “creators.”

To inform the redesign, Blue Diamond conducted quantitative research and in-depth sessions with baristas and cafe owners as they used the product. Eight out of 10 baristas preferred the product in both hot and iced drinks versus the almond milk they use today. Eighty-two percent praised Blue Diamond’s foam depth and stability, and 72% rated the taste as exceptional.

Blue Diamond Growers debuted its new Barista Blend at the Specialty Coffee Expo during show hours. Attendees enjoyed Blue Diamond Growers’ Barista Blend Almond-Milk in coffee samples and learned about the product and its heritage.

About Blue Diamond Growers
Blue Diamond Growers, a farmer-owned cooperative representing approximately 3,000 of California’s almond farmers, is the world’s leading almond marketer and processor. Established in 1910, it created the California almond industry and opened world markets for almonds. Blue Diamond is dedicated to delivering the benefits of almonds around the world and does so by providing high-quality almonds, almond ingredients and branded products. Headquartered in Sacramento, California, the company employs more than 1,600 people throughout its processing plants, receiving stations and gift shops.