RAGÚ, Palermo Villa Collaborate for RAGÚ Frozen Pizzas

The collaboration brings the new, RAGÚ-inspired pizzas to grocers’ freezer aisles nationwide. Courtesy Palermo Villa Inc.
RAGÚ, the iconic pasta and pizza sauce brand that was the first to make Italian sauces available in the U.S. nationwide after its founding in 1937, launched another first: its line of frozen pizzas, made in collaboration with leading U.S. frozen-pizza maker Palermo Villa, Inc. This innovative partnership is a natural extension of RAGÚ’s current sauce lineup that delivers great-tasting, convenient, family-favorite foods at an affordable price, enhancing RAGÚ’s commitment to its genuine Italian heritage and creating mouth-watering foods that the whole family enjoys.
The RAGÚ Frozen Pizzas will be available at select retailers, with a suggested retail price of $4.99 - 6.99, depending on location and market. The new product line features four delicious varieties, each crafted with a sauce inspired by RAGÚ atop a medium-thickness, pizzeria-style crust designed to feed hungry, on-the-go families looking for wholesome, convenient meal options.
The pizzas are available in four taste-tempting varieties:
- RAGÚ Cheese Pizza: RAGÚ-inspired sauce, vine-ripened tomatoes and traditional spices on an airy, pizzeria-style crust topped with rich whole-milk mozzarella, provolone and white cheddar cheeses.
- RAGÚ Combination Pizza: A pillowy, pizzeria-style crust topped with RAGÚ-inspired sauce, vine-ripened tomatoes, traditional spices, sumptuous whole-milk mozzarella, Italian sausage and sliced pepperoni.
- RAGÚ Pepperoni Pizza: RAGÚ-inspired sauce, vine-ripened tomatoes and traditional spices on a delicious, pizzeria-style crust topped with whole-milk mozzarella and savory sliced pepperoni.
- RAGÚ Supreme Pizza: A pizzeria-style crust topped with RAGÚ-inspired sauce, vine-ripened tomatoes, traditional spices, whole-milk mozzarella, Italian sausage and sliced pepperoni, plus a colorful array of green and red peppers, black olives and onions.
With this new lineup of frozen pizzas, RAGÚ continues to honor its Italian roots while providing consumers with convenient, everyday meal solutions that do not compromise on family-pleasing flavor. Hot on the heels of its collaboration with Hot Ones/First We Feast, this new collaboration with renowned pizza-making experts Palermo Villa, Inc. ensures that each pizza delivers the quality and flavor that RAGÚ has always been known for across its almost-90-year history.
“RAGÚ stands for providing quality products to families looking for easy and delicious ways to ease their busy lives,” said Nick Fallucca, Palermo’s chief innovation officer. “What better way to do this [than] by launching a line of RAGÚ frozen pizzas, with their signature sauce at its core, with one of the country’s leading frozen-pizza manufacturers? We’re honored to partner with RAGÚ — we’re two companies with Italian heritage at the heart of everything we do.”
“The RAGÚ brand has been a household name in the U.S. for decades and is beloved by millions of consumers, but it’s not a brand content to rest on its laurels,” said Megan Frank, senior vice president of marketing for Mizkan America, the maker of RAGÚ. “Earlier this year, we launched an exciting collaboration with YouTube’s popular Hot Ones/First We Feast team to take the brand into the hot sauce category. Now, we’re excited to launch our latest collaboration with one of the biggest pizza makers in the U.S., which will expand our brand into the freezer case. These are exciting times for RAGÚ, and we can’t wait for RAGÚ and Palermo’s fans nationwide to try these amazing, new pizzas!”
The new RAGÚ Frozen Pizzas hit the shelves in early May, inviting families and pizza enthusiasts to enjoy classic pizza offerings, made for the first time ever in the freezer case with one of consumers’ all-time favorite Italian sauces, right from the comfort of their homes. The new RAGÚ pizzas can be found nationwide at select retailers, including SEG/Winn Dixie, Food City, Hy-Vee and Hannaford — with more locations being added soon.
About Palermo Villa, Inc.
Palermo Villa, Inc. is one of the most-recognized frozen pizza manufacturers in the United States, known for its innovation and the quality of its branded and private-label products. The family-owned company was founded in 1964 and is located in Milwaukee. Palermo’s growing portfolio of branded pizzas includes Palermo’s Pizza, Screamin’ Sicilian, Urban Pie Pizza Co., Surfer Boy, Connie’s Pizza and Funky Fresh Spring Rolls. Dedicated Pizzaiolos make every pizza, drawing on the founder’s Italian roots and family recipes to achieve premium quality. Palermo’s continues to be a leader in innovation in the pizza industry, developing new products and flavors that cater to consumer needs.
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