As the undisputed leader in the Value-Added Salad (VAS) category, Fresh Express is once again delivering innovation to produce aisles with the launch of its newest Chopped Kit: Mediterranean Herb, which is hitting shelves nationwide on Sept. 24.

This globally inspired kit is a fresh take on one of the fastest-growing flavor profiles in the country — Mediterranean is the No. 7 flavor nationally and is growing 30% year-over-year. Crafted with a vibrant mix of kale, green cabbage, red cabbage, carrots and green leaf lettuce and topped with crispy chickpeas and creamy feta, the kit is finished with a zesty lemon and oregano vinaigrette.

Why it matters for the industry:

• The Chopped Kits are now the largest segment in the VAS category, growing from just 5% in 2014 to over 23% today.
• The segment grew 10.6% year-over-year, proving resilient, even during inflationary periods.
• Fresh Express commands 22.4% of its sales from the Chopped Kits, with its Chopped Caesar Kit ranking as the No. 12 item in the entire VAS category at $64 million in annual sales.

This new kit has already tested high with consumers, earning an 80% Purchase Intent score in concept testing — reinforcing that globally inspired, premium ingredient kits are what today’s shoppers are craving.