Hometown Food Company and BBC Studios, the distributor and licensor of the beloved Emmy Award-winning animated series “Bluey,” have partnered to bring fun to breakfast tables nationwide with Bluey Frozen Pancakes.

Inspired by “Bluey,” these pancakes give mealtime a playful twist with two delicious, kid-approved flavors: Buttermilk and Blueberry. Each serving delivers 21 grams of whole-grain wheat and is a good source of fiber — making them a wholesome, tasty choice for busy mornings when you need a little extra “Bluey” fun to start the day right.

“Families today are always on the go, so breakfast needs to be quick, tasty and — let’s face it — fun, especially when dealing with picky eaters! With [the] Bluey Frozen Pancakes, we’re giving families a convenient and joyful way to start the day,” said Dan Anglemyer, chief operating officer of Hometown Food Company. “These pancakes are not only delicious and wholesome, but they’ll also have even the fussiest eaters excited for breakfast. Mornings just got a whole lot easier — and way more fun!”

Whether you’re stacking pancakes high for a family “pancake party” or serving them up with a side of silliness, the Bluey Frozen Pancakes make breakfast a breeze.

“We’re happy to team up with Hometown Food Company for a new way for ‘Bluey’ to be a part of a family’s start to the day,” said Suzy Raia, SVP of global consumer products at BBC Studios.

The Bluey Frozen Pancakes are available at Kroger Banners, HEB, Wakefern and Wegmans (in the frozen breakfast aisle), with more retailers coming soon. Each eight-count box is priced at just under $3.99, so families can enjoy a warm, satisfying breakfast without the mess or the morning rush.

About Hometown Food Company
Hometown Food Company, which is based in Chicago, was formed by Brynwood Partners in August 2018. The portfolio includes the exclusive U.S. rights to the iconic Pillsbury brand’s shelf-stable baking products, including Funfetti, along with the Hungry Jack, Birch Benders, Arrowhead Mills, White Lily, Jim Dandy, De Wafelbakkers, Martha White and Chef Boyardee brands.