Popsicle, the original ice pop brand loved by families for generations, and BBC Studios are kicking off 2026 with a new collaboration that celebrates Bluey in a playful twist on a classic treat.

The new Popsicle Bluey ice pop is sure to delight audiences who are a fan of the creativity, humor and family play from the hit series in a refreshing frozen treat.

The new ice pop features a cheerful Bluey face design that delights fans the moment they unwrap it. The Popsicle Bluey ice pop is a burst of mixed berry flavor with strawberry and blueberry notes in every bite. 

Made with less sugar and colors from natural sources and no artificial dyes or synthetic colors, the Popsicle Bluey ice pop reinforces Popsicle's commitment to simple, parent-approved ingredients. 

"Bluey is a phenomenon that resonates deeply with kids and parents alike, and that made it the perfect partner for Popsicle. This collaboration is special because it creates more moments of joy for families by bringing a delicious Popsicle treat into an experience kids can enjoy," said Lisa Vortsman, U.S. chief marketing and innovation officer at The Magnum Ice Cream Company. "Bluey celebrates imagination, kindness, and family connection and those values align perfectly with what Popsicle has stood for across generations."

Popsicle Bluey ice pops will be available in six-count packs at major retailers nationwide for an SRP of $6.29.

About The Magnum Ice Cream Company
The Magnum Ice Cream Company is the world's largest ice cream company. With an unrivalled portfolio of brands including global power brands Magnum, Ben & Jerry's, Wall's and Cornetto, and with a global fleet of nearly 3 million freezers, our products are available in 80 countries. The company generated €7.9 billion in revenue in 2024.