Actual Veggies, a CPG leader known for its chef-crafted veggie burgers and vegetable-forward products, recently debuted its first-ever collaboration product: the Chickpea Masala Burger, created in partnership with award-winning chef and Indian cuisine expert Maya Kaimal.

Made with real, whole ingredients and an enticing blend of traditional Indian spices, the Chickpea Masala Burger brings bold, global flavor to plates, straight from the freezer aisle. The burger launched exclusively at Sprouts Farmers Market stores in August.

The new patty features a carefully curated spice blend, which includes turmeric, cumin, cardamom and other classic Indian seasonings. The result is a burger that’s simultaneously comforting and complex, inspired by Kaimal’s deep expertise in Indian cuisine.

“This collaboration represents our commitment to celebrating global flavors through clean, recognizable ingredients,” said Hailey Swartz, co-founder of Actual Veggies. “Maya’s approach to making Indian cuisine accessible aligns perfectly with our mission of bringing real vegetables to plates, and the result is a vibrant, satisfying burger that’s unlike anything else in the frozen aisle.”

The launch also taps into the growing consumer demand for globally inspired food options. The ethnic supermarket industry in the U.S. generated $55.8 billion in revenue in 2024, growing at a 3% CAGR over the past five years, driven by rising Hispanic and Asian populations and increased at-home cooking during the pandemic. Retailers and brands alike are responding by introducing more accessible, flavorful products rooted in authentic culinary traditions.

“It’s wonderful to see Indian flavors continue to gain traction in CPG,” Kaimal commented. “The whole reason I started Maya Kaimal Foods was to bring these flavors into more American kitchens, so I love furthering that mission through a high-quality, forward-thinking brand like Actual Veggies.”

The Chickpea Masala Burger exemplifies Actual Veggies’ dedication to clean-label, vegetable-forward cuisine. This vegan, non-GMO, kosher burger contains no seed oil and is free from the top nine allergens. The launch reinforces Actual Veggies’ position as a leader in the better-for-you frozen food category, with its signature veggie burger line and new Super Fries now reaching over 7,500 stores nationwide.

About Actual Veggies
Actual Veggies is a CPG leader known for its chef-crafted veggie burgers and vegetable-forward products. Founded on the belief that real food can and should be both nutritious and flavorful, Actual Veggies puts vegetables at the forefront, combining simple, clean ingredients to create wholesome, craveable food.