Dr. Praeger’s Expands Category-Leading Littles Line to Walmart
At Target stores nationwide, the brand has seen particularly strong results with a 23% four-year CAGR in Littles and a 31% four-year CAGR in snacking items.
Dr. Praeger’s, a leader in better-for-you frozen foods, is expanding distribution of its popular Littles line with the launch of Broccoli Littles and Sweet Potato Littles in select Walmart stores nationwide.
For more than 15 years, Dr. Praeger’s has partnered with leading national retailers to grow Littles into a category-leading brand for kid-friendly veggie snacks.
At Target stores nationwide, the brand has seen particularly strong results with a 23% four-year CAGR in Littles and a 31% four-year CAGR in snacking items. More broadly across MULO+, Dr. Praeger’s has delivered sustained momentum in the frozen aisle with a 15% four-year CAGR in Littles and a 24% four-year CAGR in snacking items.
“Broccoli Littles and Sweet Potato Littles have long been top sellers for Dr. Praeger’s, and Walmart provides an exciting opportunity to expand that success to even more households nationwide,” said Andy Reichgut, CEO of Dr. Praeger’s. “We’re building on years of double-digit growth in the Littles and snacking portfolio, and this expansion underscores how important veggie-forward, family-friendly foods have become to retailers and consumers alike.”
Broccoli Littles and Sweet Potato Littles are gluten-free, soy-free, and designed to make vegetable consumption easy and enjoyable for kids and families. A serving of Littles provides one full serving of veggies. As a proven hit with shoppers at leading retailers, the arrival of Littles at Walmart marks the next big step—backed by strong consumer demand and retailer confidence in Dr. Praeger’s ability to turn vegetables into family favorites.
About Dr. Praeger’s
For over three decades, Dr. Praeger’s has been committed to pioneering delicious and convenient ways to help people eat more vegetables. Known for their veggie-forward products, Dr. Praeger’s caters to the nutrition-curious and those seeking minimally processed, clean-ingredient foods. With innovative offerings like Crunchy Veggie Burgers and the category-leading Littles line, Dr. Praeger’s makes healthy eating accessible and enjoyable for all ages.
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