After a breakout year in frozen snacks led by the success of Pizza Stars, Dr. Praeger’s is expanding its fast-growing platform with a new comfort-driven launch hitting Target: Mac & Cheese Stars.

The new launch taps into two of the strongest drivers in frozen right now: nostalgic comfort and snackable formats. 

Mac & Cheese Stars deliver a crispy, cheesy bite made with real cheddar and mozzarella, tender macaroni, and vegetables like cauliflower, butternut squash, and carrots, bringing a more modern, ingredient-forward approach to a legacy favorite.

With 5 grams protein and 3 grams fiber per serving, the product is designed to meet demand for snacks that balance taste and function while still delivering on the indulgence shoppers expect from mac and cheese.

This launch builds on Dr. Praeger’s momentum in the snack category, where its Littles line continues to lead and newer formats like Pizza Stars are driving strong retail performance and repeat purchase.

About Dr. Praeger’s
For over three decades, Dr. Praeger’s has been committed to pioneering delicious and convenient ways to help people eat more vegetables. Known for their veggie-forward products, Dr. Praeger’s caters to the nutrition-curious and those seeking minimally processed, clean-ingredient foods. With innovative offerings like Crunchy Veggie Burgers and the category-leading Littles line, Dr. Praeger’s makes healthy eating accessible and enjoyable for all ages.