Crave New World, the next-generation frozen comfort food brand, announced that it is set to hit over 1,000 Kroger shelves in 16 states, bringing nostalgic favorites made with real, healthy ingredients to freezers across the country.

Founded by CEO Matthew Brag in 2024 and launched in 2025, Crave New World is on a mission to redefine frozen meals by offering high-protein, clean-label comfort food made without artificial preservatives, seed oils or additives.

"Our goal is simple," said Brag. "We want to give people the flavors they love from childhood—but made with ingredients they can feel good about today. This launch is about more than convenience and clean eating—it's about making better food more accessible to everyone.”

Crave New World launches with a bold lineup of reimagined classics, including: Grass-fed Bison Meatloaf, Chicken Enchiladas, Southwest Turkey Lasagna and Chipotle Chicken Mac 'n Cheez. All meals are single-serve, high in protein and made with real ingredients—no shortcuts, no compromise.

With a focus on transparency, flavor and function, the brand represents a new chapter for frozen meals—where clean ingredients meet comfort and convenience.