Market research indicates that the vast majority of new beverage product launches eventually fail. Rather than accept the statistics, Sensient Flavors & Extracts has decided to explore ways to improve the process.

This industry challenge has inspired the introduction of The Pipeline at Sensient, an innovative beverage development hub that brings together the expertise of scientists, manufacturing experts, marketing professionals and product developers to help improve the success rate of new beverage product launches.

“Challenges require solutions, not head shakes and shrugs,” said Pat Hanson, general manager of Sensient Flavors & Extracts’ sweet and beverage business unit. “We recognized a gap in service within the industry and chose to step up to help beverage creators get the support they need to bring new products to market more easily and intentionally to increase their chances of success.”

The Pipeline process provides flexibility to tailor support that adapts to customer needs, including options to help:

• Get strategic guidance for all steps of the beverage launch journey.
• Partner with Sensient’s experts from all segments of beverage creation and formulation.
• Enjoy access to a vetted network of packaging, production, distribution, sales and marketing partners.

This structured process is ideal for any beverage creator, ranging from startups just getting to know the industry to more experienced product developers, thanks to the highly personalized approach and ability to access the entire spectrum of resources in one place.

About Sensient
Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and other specialty ingredients. Sensient uses advanced technologies and robust global supply chain capabilities to develop specialized solutions for food and beverages, as well as products that serve the pharmaceutical, nutraceutical, and personal care industries. Sensient’s customers range in size from small entrepreneurial businesses to major international manufacturers representing some of the world’s best-known brands. Sensient is headquartered in Milwaukee, Wisconsin.