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New Retail Products

Breyers Brings Scoop-Ready Sundae Swirls to Freezers

Breyer's Sundae Swirls
Magnum Ice Cream Co.
January 27, 2026

Sundaes are one of life's simplest joys — until you realize you're out of hot fudge, the toppings are missing, and clean-up is part of the deal. But here's the sweet part: Breyers is making it easier than ever to enjoy the full sundae experience straight from the freezer with new Breyers Sundae Swirls, a new sundae-in-a-tub experience loaded with rich mix-ins and extra-thick sauce swirls.

Breyers is redefining how you sundae with Breyers Sundae Swirls, available in four dessert-inspired flavors: Hot Fudge Brownie Sundae, Salted Caramel Truffle, Strawberry Pound Cake and Chocolate Lava Cake.

Rolling out nationwide, Breyers Sundae Swirls is redefining how you sundae. Breyers tested countless tubs along the way, scoop after scoop, to make sure every serving delivers the perfect amount of sauce. Each tub brings together a smooth, creamy base, rich mix-ins such as brownie and cake pieces, and a breakthrough technology that ensures thick swirls of ooey-gooey goodness in every scoop.

"Sundaes have long been part of family traditions, and Breyers has been part of those moments for generations," said Lisa Vortsman, U.S. chief marketing and innovation officer at The Magnum Ice Cream Company. "That history gives us a unique opportunity to make the sundae experience more enjoyable and convenient for families today, without losing what makes it special. With Sundae Swirls, we've brought the full sundae experience together in one shareable container."

The Sundae Swirls lineup launches with four crave-worthy flavors inspired by classic desserts Americans know and love in a shareable, 48-ounce format at an SRP of $5.49. Breyers is made with 100% Grade A milk and cream, naturally sourced colors and flavors and sustainably sourced fruit and vanilla.

About Breyers
 The maker of the number one large sized premium packaged ice cream in the U.S., Breyers always starts with high-quality ingredients. Breyers Pledge has made Breyers a family favorite since 1866. Breyers is committed to making products with 100% Grade A milk and cream, naturally sourced colors and flavors, and sustainably farmed vanilla and cocoa. All Breyers ice cream is made with milk from cows not treated with artificial growth hormones. Today, Breyers makes more than 40 delicious flavors and varieties, including Natural Vanilla, Mint Chocolate Chip and Natural Strawberry. Breyers products are available in U.S. grocery stores nationwide for the suggested retail price of $4.97 - $6.99. 

 

KEYWORDS: Breyers dairy processing ice cream processing MAGNUM

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