Ruiz Foods Introduces El Monterey Más Bold, Taquitos with Flavor Inside & Out
Ruiz Food Products, Inc., the largest frozen Mexican food manufacturer in the United States, announced Más Bold, a new El Monterey taquito product line with unique, bold flavors based on Mexican and American favorites, in an infused seasoned shell for intense flavor.
El Monterey Más Bold reflects a growing consumer demand for unique, yet accessible flavors to break up mundane everyday snacking routines.
The taquito line offers four new flavor profiles including Chicken Bacon Ranch, Spicy Chipotle Beef, Buffalo-style Chicken and Philly-style Cheesesteak, building on the success and popularity of the El Monterey Extra Crunchy taquito line.
“Ruiz Foods continues to evolve to deliver even more of what our customers love and improve the variety and value we offer,” said Jennifer Ginnetti, Ruiz Foods senior vice president, retail business unit. “The new bold flavor profiles of Más Bold build on our strong foundation, allowing us to better meet consumer needs and positions us for the next chapter of innovation.”
Más Bold is now available for retailers.
About Ruiz Food Products, Inc.
Ruiz Foods Products, Inc. is a privately-owned corporation co-founded by Fred Ruiz and his father, Louis, in 1964. Kim Ruiz Beck, the elder daughter of Co-Founder and Chairman Emeritus Fred Ruiz, is a member of the board of directors. Ruiz Foods is dedicated to premium quality, authentically prepared frozen foods selling to all channels of distribution: retail, convenience store, clubs, vending, industrial, and food service. Ruiz Foods’ El Monterey brand is the No. 1 selling frozen Mexican food in the United States and Tornados, the company’s snack brand, is a leader on the convenience store roller grill. Headquartered in Frisco, Texas, Ruiz Foods employs more than 4,000 Team Members and has four manufacturing facilities located in California, Texas and South Carolina.
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