Oyna Natural Foods, a Persian food company founded by husband-and-wife team Aisan Hoss and Mehdi Parnia, is thrilled to announce the launch of three new signature dips and sauces at 31 Whole Foods Market locations throughout Northern California. This milestone marks a significant expansion for the brand that began at a Walnut Creek farmers market in 2017.

"Oyna" means "to dance" in the Azeri language, spoken in Iran's Azerbaijan Province, where both founders' parents are from. The company was born from a personal need: after emigrating from Iran to the U.S. in 2013 to pursue her passion for dance, Aisan struggled to find healthy, ready-to-eat food that could fuel her demanding schedule. Unable to find options that met her standards for flavor and nutrition, the couple decided to create their own using traditional Middle Eastern recipes.

All Oyna products are made with mindful, trustworthy ingredients, a point of pride for the company.

"We only create products that we would eat ourselves and serve to our family," said Aisan Hoss, co-founder of Oyna Natural Foods. "Our approach is simple: use real ingredients, honor traditional recipes, and never compromise on flavor. That's been our commitment since day one."

"With our new dips and sauces, we're providing fresh and delicious products that make everyday meals special," said Mehdi Parnia, co-founder. "Whether it's serving our spicy cilantro sauce over grilled steak, or using the Lemon Za’atar Yogurt in a tuna salad in place of mayo, these dips elevate any dish and occasion."

The Three Dips Launching at Whole Foods Market:

• Lemon Za’atar Yogurt: A tart and creamy yogurt dip featuring za'atar, a Middle Eastern spice blend of oregano, sesame seeds, and sumac. Great for dipping with crackers or using in any recipe in place of mayonnaise. (Gluten-free, nut-free, soy-free, oil-free).
• Spicy Cilantro Sauce: A zesty cilantro sauce with a kick, featuring lime juice, serrano pepper, cardamom, and cumin. This vibrant sauce draws inspiration from Dolal, a cilantro-based dip from Northern Iran. Great for grilled meat, vegetables, and rice. (Vegan,gluten-free, nut-free, soy-free).
• Tangy Mint Parsley Sauce: A refreshingly herby and creamy sauce with mint, parsley, citrus, and almonds, naturally sweetened with orange juice and date syrup instead of refined sugar. A perfect topping for poultry or fish. (Vegan, gluten-free, soy-free).

Oyna's three new dips are now available at 31 Whole Foods Market locations across Northern California. The brand's signature kukus (frittatas) and egg bites remain available at select Bay Area retailers. 

About Oyna Natural Foods
Founded in 2016 by Aisan Hoss and Mehdi Parnia, Oyna Natural Foods brings authentic Persian flavors to American tables through thoughtfully crafted, natural products. The name "Oyna" means "to dance" in Azeri, reflecting co-founder Aisan's passion for dance and the couple's commitment to fueling active lifestyles with healthy, flavorful food. What started with Aisan making kuku sabzi, a Persian frittata, to fuel her dance practice has grown into a full product line. After graduating from La Cocina's food business incubator program in 2016, Oyna expanded from farmers markets to local grocery stores, now offering kukus, egg bites, and Middle Eastern-inspired dips and sauces made with clean, natural ingredients. Based in San Francisco, California