Southern Tier Brewing Company is thrilled to announce its latest decadent brew, Cheat Day Imperial Ale, a bold dessert beer inspired by Perry’s Ice Cream’s Extra Indulgent flavor, Cheat Day. This marks the fourth collaboration between the two iconic New York brands, continuing a tradition of pairing craft beer innovation with irresistible ice cream flavors.

Cheat Day Imperial Ale captures the essence of Perry’s decadent ice cream, featuring rich brownie batter and cookie dough notes, luscious brown sugar sweetness, and a whisper of vanilla all harmonized in a smooth, full-bodied brew. At 8.6% ABV, this Imperial Ale is designed for those who believe dessert should be savored, not skipped. 

“Cheat Day is all about that ultimate reward, and after four years of collaborating, we’ve found the perfect way to bring that concept to life,” said Brandon Hank, Southern Tier Brewing brand manager. “This beer is the perfect fit for our Dessert Series: we’ve been leaning into these big, bold flavors for a while now, and this collaboration is exactly what the series is all about.”

“Cheat Day is a flavor made for your most indulgent moments,” said Nichole Buryta, senior brand manager at Perry’s Ice Cream. “Partnering with Southern Tier lets us take that experience beyond the scoop and into the glass. It’s a delicious way to treat yourself to something truly rich.”

The Cheat Day Imperial Ale is immediately available on tap at Southern Tier’s five Taproom locations, the new craft brand will be arriving on shelves at retailers across New York, Pennsylvania, Ohio and other Southern Tier markets, including Consumer Beverage Center, Giant Eagle, Dash’s Market, Sheetz, Tops Markets, Total Wine, Walmart, 7 Eleven, Speedway, Wegmans Food Markets and local independent retailers in March. 

About Perry’s Ice Cream
Perry’s Ice Cream is a Great Lakes regional brand and Upstate New York’s #1 brand ice cream choice. Founded in 1918 by H. Morton Perry, Perry’s Ice Cream is a fourth-generation, family-owned business based in Akron, New York. With over 400 employees and a century of experience, Perry’s has maintained an uncompromised commitment to creating high-quality, delicious ice cream using fresh, local, high-quality milk and cream, slow-cooking every batch for an exceptionally creamy texture and taste which consumers have fallen in love with. Perry’s is the 23rd largest ice cream brand in the country and Perry’s products can be found in New York, New Jersey, Ohio, Pennsylvania, Massachusetts, North Carolina, Washington D.C., Maryland and Virginia.