Roots Farm Fresh, the fastest-growing premium frozen fry pioneer in natural foods, is building on the momentum of its clean-label, seed oil free platform with the expansion of its potato portfolio. The company is expanding in the breakfast and snacking categories with the introduction of Organic Sweet Potato Tots, Organic Sweet Potato Hash Brown and Organic White Potato Hash Browns.

As the original creator of seed oil free frozen fries in grocery, Roots continues to lead the category’s evolution, bringing cleaner ingredients, premium sourcing, and craveworthy formats to the frozen aisle.

Crafted from organic ingredients sourced from regenerative farms, the breakfast and snacking lineup is designed to meet the strictest standards in the frozen food industry. Each Roots product is made exclusively with organic, non-GMO, upcycled potatoes and organic avocado oil, offering a nutrient-dense alternative to conventional options while eliminating added sugars, fillers, color additives and industrial seed oils.

“Hash browns and tots are family favorites, but most options rely on seed oils and unnecessary additives,” said Kelsey Courser, chief marketing officer of Roots Farm Fresh. “We created a version that delivers the same craveable texture and flavor using only clean ingredients and a fully transparent supply chain.”

Like the rest of the Roots portfolio, these new items are produced using the brand's proprietary gentle steam-blanching process. This technique protects natural flavor and nutrients while dramatically reducing water consumption by up to 80% compared to traditional frozen fry manufacturing.

All Roots Farm Fresh products are manufactured in a BRCAA certified facility, the highest global food safety rating under the Global Food Safety Initiative. The production system is meticulously designed to maintain strict allergen-free and gluten-free environments while supporting organic handling requirements and regenerative sourcing protocols. By utilizing cosmetically imperfect "ugly" potatoes, the brand continues to combat food waste while boosting farm economics.

Roots operates a vertically integrated grower-to-freezer supply chain, ensuring full traceability, ingredient integrity, and quality control from field to finished product. Its products are third-party certified as USDA Organic, Allergen-Free (Big 9), Gluten-Free, Non-GMO, Vegan, Halal, Kosher, and Upcycled.

About Roots Farm Fresh

Roots Farm Fresh is a mission-driven frozen food brand crafting organic, seed oil free fries from regeneratively farmed, upcycled crops. Since launching nationally in 2022, the brand has expanded to more than 5,000 retail doors and is the leading contributor to incremental growth in the natural frozen potato category. Roots is redefining comfort food through clean ingredients, sustainable agriculture, and category-leading innovation.