For decades, Tostitos has been synonymous with one thing: the chip aisle. Now, it’s evolving — expanding to meet people wherever, whenever and however they snack today.

"Tostitos has always been about bringing people together," said Rachel Ferdinando, CEO of PepsiCo Foods U.S. "What we're rethinking now is where — and how — that happens."

That rethinking is visible across the brand right now. Tostitos recently unveiled a bold redesign — a modernized look that puts greater emphasis on food itself, the quality of ingredients and the craft behind them. And this fall, the brand is taking its next step: entering the refrigerated aisle for the first time with the launch of Tostitos Chunky Guacamole.

Together, the new look and the new product tell the same story — a brand in purposeful motion. It’s one example in the broader evolution of the portfolio, as the brand expands into the refrigerated aisle and taps into new occasions.

"This reflects our commitment to staying deeply connected to consumers and evolving around how they shop, snack, and gather today," Ferdinando said. "We're unlocking growth, deepening relevance and raising expectations for what consumers can experience from a trusted, iconic brand."

Tostitos Chunky Guacamole starts with Hass avocados, onions, tomatoes, jalapeño peppers and a Hint of Lime flavor — a chunky, scoopable texture that performed strongly in consumer testing. It carries Non-GMO Project Verification and is vegan, kosher and gluten free, with no artificial colors, flavors or preservatives.

It will be available this fall in three formats: 8-ounce and 15-ounce for sharing, and a 6-count 2-ounce single-serve option designed for on-the-go snacking, lunch add-ons and portioned convenience — extending the brand into moments that go well beyond the party bowl.