My/Mochi is proving that global inspiration, social media trends and cross-functional execution can come together quickly—and successfully—in the frozen novelty aisle.

The brand’s Dubai Chocolate Style Mochi ice cream, recently named a first-place winner in Refrigerated & Frozen Foods’ Best New Retail Products contest, reflects both disciplined R&D and a willingness to push boundaries.

"My mochi is all about bringing joy to consumers," said Brigette Wolf, chief marketing officer. "It’s premium scoops of ice cream wrapped in a soft, sweet dough … a handheld snack … this multi-texture of the chewy dough and then the creamy ice cream." From there, the team looks to layer in flavor inspiration that feels both novel and accessible. "It’s always been about how we bring a mochi experience of something familiar," Wolf explained, pointing to the balance between everyday indulgence and global exploration.

Inside the Innovation with My/Mochi

My/Mochi is proving that global inspiration, social media trends and cross-functional execution can come together quickly—and successfully—in the frozen novelty aisle. The brand’s Dubai Chocolate Style Mochi ice cream was voted the first-place winner in Refrigerated & Frozen Foods’ 2026 Best New Retail Products contest. Brigette Wolf, chief marketing officer for My/Mochi joins From the Cold Corner.

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Translating that idea into a finished product required careful formulation and sourcing. Traditional Dubai chocolate features pistachio cream, chocolate and crunchy inclusions—elements My/Mochi sought to replicate authentically.

"For R&D, it was critical that they understood…what is the basis of the expectation," Wolf said. The final product features chocolate mochi dough, pistachio ice cream and chocolate inclusions, along with a key ingredient imported from Turkey. "The traditional kadayif wheat, we actually had to import from Turkey," she said, highlighting both the logistical complexity and commitment to authenticity.

That commitment also led to a notable departure from the brand’s gluten-free norm.

"We tried to do it with a gluten-free option, and it just didn’t delight," Wolf said. "So, we went to the true kadayif wheat."

Scaling the product added another layer of complexity.

Wolf emphasized that "innovation is a team sport," requiring coordination across R&D, procurement, manufacturing and sales. From forecasting demand to securing ingredient supply, "every discipline [came] to the table" to ensure successful commercialization.

Packaging also played a strategic role. While My/Mochi is known for its signature purple boxes, the company opted for a differentiated look to signal the product’s premium positioning.

"We really felt [this] was special…it is a premium on top of our premium," Wolf said. The updated design helped communicate that elevated experience while testing how far the brand could stretch its visual identity.

Speed to market proved critical. "We went fast…we were ready in six months," Wolf said. "Sweet snacking is going to be our center of gravity."

And for Dubai Chocolate Style Mochi specifically, the outlook remains strong: "We actually do see this as a potential to stay in our core for a while," she said.