Fresca Foods Launches Fresca Brands Innovation Group
Leading contract manufacturer Fresca Foods, Inc. launched Fresca Brands Innovation Group (FBIG), a consumer products incubator and accelerator for emerging and high-growth natural food brands. Liz Myslik, brand management veteran, is the new chief executive officer of FBIG and will also serve as executive vice president of marketing and sales for Fresca Foods’ manufacturing business.
FBIG, a wholly-owned subsidiary of Fresca Foods, Louisville, Colo., provides human capital, operating leverage and increased cash flow as an equity partner to help brands scale and achieve profitability faster than they could do on their own or through venture capital financing.
In addition to offering contract manufacturing and management expertise, FBIG provides its partners support in strategic marketing, sales management, business operations and human capital.
“We are committed to helping emerging brands achieve profitability and scale as they expand onto a national stage,” says Myslik. “So many companies in the consumer products industry reach a point where they need additional resources to take their brands to the next level. They do not lack the demand, but rather the capacity to grow. We provide the expertise and resources to help them exceed their goals, become profitable and maintain their rapid rate of growth. All the while, they still retain primary ownership of their company.”