One Source Specialties, a division of One Source Industries, LLC, has been named the U.S. distributor for Cool-Ads handles, a division of Wild August LLC. Cool-Ads is a point-of-purchase advertising format that fits onto cooler doors for chilled products in big-box stores, convenience stores and food retailers.
“Cool-Ads is a revolutionary marketing tool that does the obvious. It positions the ads so that they are the last thing customers see before making a purchasing decision. In addition to being an effective way for leading food and beverage companies to attract consumers and influence purchasing decisions, Cool-Ads handles are also inexpensive and easy to install,” says Larry English, president of Wild August, the Irvine, Calif.-based developer and manufacturer of Cool-Ads.
The Cool-Ads handles fit any size cooler door handle, while the Cool-Ads end-cap system makes installation as simple as tightening two bolts onto the cooler door handle. Printed advertising inserts slide into the Cool-Ads frame, making it easy for merchandisers to change features and promotions.
“We believe this type of point-of-purchase advertising has the potential to improve sales as consumers see and touch the ads before making their selection from the cooler. A leading American brewing company and a large global beverage company are already Cool-Ads clients, and we look forward to further expanding Cool-Ads to other leading brands,” says Joe Baksha, president and CEO of OSS, also based in Irvine, Calif.