Developing new products? Emphasize value over green, says Mintel
Consumer interest in “green” products tripled from 12 percent in 2007 to 36 percent in 2008, but now that interest level has leveled off, according to market researcher Mintel, Chicago. “Today’s shopper is looking for value,” said Marcia Mogelonsky, a senior research analyst. “True value includes health and safety benefits, quality, convenience, appeal and trust, all at a reasonable price. Companies who provide those benefits - as well as appease shoppers’ green sensibilities - will enjoy success despite the recession.”
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