Packaged Facts: Hispanic spending to reach $1.3 trillion in 2013
“Latinos will change the profile of American society over the next four decades,” says Tatjana Meerman, Packaged Facts publisher. “The Hispanic population will grow much quicker than other population segments and Hispanic consumers will represent an increasing percentage of the American consumer base.”
Gen-Y Latinos (ages 18-29) and Gen-X Latinos (ages 30-44) are particularly influential because they control more than 60 percent of all Hispanic buying power.
Notes Packaged Facts, “These young Hispanic adults generate significant consumer spending both for themselves and their families. Consequently, they have a disproportionate impact on a number of industries in the American economy including entertainment, apparel and children’s items.”