Marketing Maneuvers: Gardenburger, Boston Market in the news
May 15, 2009
MARKETING MANEUVERS: This summer will find National Frozen & Refrigerated Foods Association, Harrisburg, Pa., promoting refrigerated and frozen foods on the CBS "Super Screen" in New York City's Times Square. NFRA will sponsor three 10-second commercials each hour, 18 hours a day during the months of June, July, August and September. Respectively, the ads will promote June dairy month, ice cream and novelties, refrigerated and frozen food convenience for back-to-school schedules and an educational program connecting refrigerated and frozen foods to good nutrition. . . . Kellogg Co. said it will promote its Gardenburger veggie burger with a "mobile culinary experience." A traveling GardenFresh Cafe will tour Seattle, Portland, Ore., Austin, Texas, and Denver to sample product and use local chefs for live demos. . . .The Boston Market brand is now airborne. American Airlines, Fort Worth, Texas, said it would begin offering branded Boston Market sandwich and salad options on select flights. H.J. Heinz, Pittsburgh, has retail packaged product rights.