Marketing Maneuvers: Green Giant, Baltimore Aircoil in the news
April 27, 2009
MARKETING MANEUVERS: Growers Marketing LLC, Salinas Valley, Calif., will begin marketing and distributing Green Giant Fresh commodity produce items under terms of a new sub-licensing agreement with The Scholl Group II, Eden Prairie, Minn. Meanwhile, officials said Scholl Group will focus marketing and distribution of such value-added items as the Green Giant Fresh Steam line, Green Giant Fresh Stir-Fries, Green Giant Fresh Cut Vegetables and Green Giant Fresh Patio Grillers (complete grill kits). Both commodity and value-added lines follow under a master trademark license agreement between Scholl Group and brand parent General Mills Inc. . . . Industrial refrigeration equipment suppliers Baltimore Aircoil Co. (BAC), Baltimore, Md., and Colmac Coil Manufacturing Inc., Colville, Wash., said they formed a strategic alliance. Terms provide for Colmac to distribute Aircoil evaporators -- along with its line of standard and custom industrial refrigeration evaporators and air-cooled condensers -- exclusively through the BAC representative network in the United States, Canada and Mexico.