New study looks at snack preferences, patterns
Not surprisingly, today’s consumers are looking for more “big bang” for their snacking buck. That means they want rich flavor, quality ingredients and/or pumped-up nutrition.
“Snacks are less and less the hunger-soothing bridge between formal meals,” says CCD’s CEO Kimberly Egan. “They have become valuable gastronomical events in their own right, especially as consumers demand more from their snacks.”