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New Retail Products

P.F. Chang's, Unilever plan retail line

August 21, 2009

 

Taking inspiration from the restaurant chain, Unilever North America, Englewood Cliffs, N.J., has developed a line of eight Asian entries that is rolling out to freezer cases under the label P.F. Chang’s Home Menu.

The product line consists of Orange Chicken, Shanghai Style Beef, Sweet & Sour Chicken, General Chang’s Chicken, Ginger Chicken & Broccoli, Beef with Broccoli, Shrimp in a Garlic Sauce, and Shrimp Lo Mein.

Unilever developed the two-serving entrées for quick and easy preparation, incorporating quality ingredients including Asian vegetables like edamame, water chestnuts, snap peas and bok choy. Each P.F. Chang entrée includes chicken, beef or shrimp, with up to a quarter of total volume in protein. Patented packaging technology keeps everything fresh-tasting for a premium dining experience, Unilever stated.

The company did not provide a suggested retail price.
 

KEYWORDS: Asian food frozen entrees P.F. Chang's Unilever

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