TheNational Frozen & Refrigerated Foods Association(NFRA) will award 34 Gold Penguins in recognition of the best promotions for March National Frozen Food Month at the Grand Awards ceremony during NFRA’s convention in Washington, DC, October 20, 2009. The Golden Penguin Award symbolizes excellence in successful merchandising and promotion in the frozen food industry.
Retail Supermarket Best Department Display: Monmouth County Market, Tops Friendly Markets
Retail Supermarket Overall Store Promotion: Monmouth County Market, Wegman's Food Markets
Manufacturer: Kemp's LLC, Mrs. T's Pierogies
Retail Sales Agent: Acosta Sales & Marketing, Co-Sales Company
For a complete list of winners, visit the "Resources / Media" page at www.nfraweb.org.
Judging was done by qualified marketing professionals from accredited colleges and universities during a two-day process at NFRA headquarters. Judges looked for the best creative effort which included use of the Frozen Foods – Fresh Ideas. Great Taste. logo/theme during a full 30-day program. Winning entries demonstrated the effective use of promotional elements such as in-store programs, advertising, consumer education, creative use of merchandising materials and special displays.
Golden Penguins will also be awarded for merchandising excellence during June Dairy Month and the June/July Ice Cream & Novelties display contest. For more information on any of the Golden Penguin Competitions, contact NFRA at (717) 657-6801.
NFRA is a non-profit trade association representing all segments of the frozen and refrigerated foods industry. Headquartered in Harrisburg, PA, NFRA is the sponsor of March National Frozen Food Month, June Dairy Month, June/July Ice Cream & Novelties promotion and October Cool Food for Kids educational outreach program. NFRA holds the annual National Frozen & Refrigerated Foods Convention in October.
NFRA names Golden Penguin award winners
July 13, 2009