Burger King Corp., Miami, will sell two new frozen microwaveable Burger King French fry products in select retailers -- including Wal-Mart stores -- this fall.
ConAgra Foods Lamb Weston, Tri-Cities, Wash., will produce and package the offerings, beginning with King KrinkzTM, seasoned crinkle-cut fries (in early September). Additional items will be King KolossalzTM, extra-large fries and King WedgezTM, seasoned potato wedges.
Once out of the microwave and with a quick rip of the top, officials say the product box becomes an easily transportable container reminiscent of Burger King Corp.’s signature FRYPOD® container. The perfect size for snacking or sharing, the products offer the convenience of microwave cooking while maintaining the taste and texture of crispy fries.
“Burger King Corp.’s tremendous brand strength and reputation for great-tasting French fries give this new line of King retail fries a head start in the marketplace,” said Sharon Miller, vice president of retail sales for ConAgra Foods Lamb Weston. “Now consumers can enjoy King-fries at home in an easy-to-prepare, microwaveable format that’s perfect for today’s busy families.”
"This licensing deal -- brokered by Broad Street Licensing Group -- gives Burger King Corp. the ability to take our HAVE IT YOUR WAY® brand promise beyond our restaurants and engage customers in a new way,” said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. “The innovative and portable design of the packaging makes these fries perfect for an on-the-go snack.”
Restaurant to Retail: Burger King fries
September 2, 2009