Burger King expands breakfast line
If Burger King Corp. has its way, breakfast will never be the same, officials say. The Miami-based quick-service restaurant chain is shaking up the QSR breakfast battle with the brand’s largest menu expansion -- aimed at the morning mealtime.
Now available at participating restaurants nationwide, a new BK® Breakfast Menu features nine new items -- from premium platters and savory sandwiches to fresh-baked mini blueberry biscuits and Seattle’s Best Coffee®.
“We’re ready to compete to be America’s wake-up call with our new BK® Breakfast Menu,” says Mike Kappitt, chief marketing officer, North America, Burger King Corp. “We’re recognized far and wide for our superior burgers, and we’re confident guests will know and love us for breakfast as well. Given the quality, variety and value on our new menu, Burger King is sure to become the destination for breakfast.”
Officials say the new BK® Breakfast Menu items join long-time guest favorites, including the popular CROISSAN’WICH® and recent menu additions such as the BK® Breakfast Muffin Sandwich and the BK® Breakfast Bowl. The menu is available until 10:30 a.m. daily:
New food offerings include:
For sandwich lovers, there’s the BK® Breakfast Ciabatta Club Sandwich (pictured, left), which features eggs, fresh tomatoes, ham, bacon, American cheese and smoky tomato sauce. Brought together on a toasted Ciabatta bun made with whole grains, this hearty morning sandwich is offered at a suggested retail price of $2.89.
The easy-to-eat four-piece Mini Blueberry Biscuits are served warm with a side of vanilla icing for dipping. Bursting with blueberry, the four freshly baked biscuits offer consumers an on-the-go morning treat for just $1.
The BK™ Ultimate Breakfast Platter includes scrambled eggs, sizzling sausage, golden hash browns, a buttery biscuit and pancakes for a suggested retail price of $4.29. Its siblings, the Pancake and Sausage Platter and the Pancake Platter, are available for a suggested retail price of $2.89 and $2.29, respectively.
Officials note that Burger King's BK® Breakfast Value Menu "remains as it is today" and will include the new four-piece Mini Blueberry Biscuits in addition to BK® Breakfast staples such as Cini-minis, the three-piece French Toast Sticks and the BK® Breakfast Muffin Sandwich, all priced at a $1.