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New Retail Products

Menu Maneuvers: Chicken chains' new sandwiches

May 28, 2010

 

MENU MANEUVERS

Chick-fil-A, Inc, Atlanta, said it is "fired up" over its newest product offering. Beginning June 7, Chick-fil-A restaurants nationwide will offer a new Spicy Chicken Sandwich, the chain's first new sandwich to hit menu boards since its Chargrilled Chicken Sandwich was introduced in 1989. Officials describe the new offering (pictured, left) as hand-breaded, seasoned with a fiery blend of several peppers, pressure-cooked in 100 percent refined peanut oil and served on a toasted buttered bun with dill pickle chips. The Spicy Chicken Sandwich starts at $2.99 and is also offered in a "deluxe" version that includes lettuce, tomato and Pepper Jack cheese for $3.59.


Originally Slated as a “Limited Time Only” offer, the new Double Down chicken sandwich from KFC Corp., Louisville, Ky., was nearing its 10 millionth order. As a result, officials say KFC Double Down would remain on store menus  past May 23, when the “Limited Time Only” promotion was scheduled to end. Officials say the "one-of-a-kind" Double Down features two thick boneless white meat chicken filets (Original Recipe® or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel's Sauce. And no bun, of course.


Not everything new at Subway involves breakfast. The Milford, Conn., chain has introduced an Orchard Chicken Salad Sandwich, available for a limited time only. Subway says the new sandwich combines tender diced chicken breast with chunks of apple, raisins and cranberries tossed in light creamy mayonnaise and served with lettuce and tomato on a choice of fresh baked bread. Available now through July 4, the Orchard Chicken Salad sandwich contains just 8 grams of fat and the six-inch Orchard Chicken Salad sandwich is a SUBWAY FRESH FIT selection. Joining the Orchard Chicken Salad in the Limited Time Offer spotlight is a Chicken Bacon Ranch and a Jared-favorite, Sweet Onion Chicken Teriyaki sandwiches.


 

KEYWORDS: Chick-fil-A KFC Subway

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