Frozen seafoods processorFishery Products International Inc. , Danvers, Mass., said it hired two senior staff members to "lead and drive key marketing initiatives."

FPI, which is a division ofHigh Liner Foods (USA) Inc. , announced the following appointments:

Amy Amentajoined FPI as senior marketing manager. A 14-year marketing professional, Amenta worked for 11 years in various marketing management roles for an athletic footware company. She also spent three years providing freelance marketing program services to small businesses. FPI said Amenta will create overall custom account channel strategies and priorities, execute and lead key channel initiatives and provide other support for FPI’s portfolio of products and services.

Kristen Bouchiejoined FPI as foodservice marketing manager. Bouchie will direct and execute programs to support growth in FPI’s branded foodservice value-added business. Among Bouchie’s responsibilities are day-to-day support of the regional sales managers and their associated broker network, channel/segment marketing planning and ongoing product pricing and promotional activities. Before joining the FPI team, Bouchie was the Associate Brand Manager for the Retail Division of High Liner Foods (USA) Inc.

“At FPI, we are continually focused on seeing what’s next and bringing cutting-edge innovations to the market in ways that create exceptional value for our customers,” said Jim LaBelle, FPI’s vice president of marketing. “These two talented and experienced marketing professionals will play a key role in helping us continue to communicate all of the unique benefits we provide to our customers.”

Fishery Products International is a division of High Liner Foods (USA), Inc., the U.S. subsidiary of High Liner Foods Inc., a leading North American processor and marketer of prepared, value-added frozen seafood. High Liner's branded products are sold throughout the United States, Canada and Mexico under the High Liner®, Fisher Boy®, Mirabel® and Sea Cuisine™ labels, and are available in most grocery and club stores. The company also sells High Liner®, FPI®, Mirabel®, and Viking™ foodservice products to restaurants and institutions, and is a major supplier of private label seafood products to North American food retailers and foodservice distributors.