The newly formed company will do business as Dianne’s Fine Desserts, and is a provider of gourmet frozen, thaw-and-serve desserts to foodservice and in-store bakeries.


Superior Capital Partners, LLC, a Detroit-based private equity firm, in partnership with food industry experts, Mike Knowles and Dan Scales, completed its acquisition of Heinz North America’s U.S. frozen premium foodservice desserts business.

The newly formed company will do business as Dianne’s Fine Desserts, and is a provider of gourmet frozen, thaw-and-serve desserts to foodservice and in-store bakeries. It will be headquartered in Newburyport, Mass.

The purchase includesDianne’s Gourmet Desserts andAlden Merrell Fine Desserts,in addition to other brands such asBlack Tie andSkooopz, the respective manufacturing plants and 500 employees at their bakeries in Le Center, Minn., and Newburyport, Mass.

“Dianne’s Fine Desserts operates in an appealing sector of the food industry, and the business offers significant growth potential,” says Mike Knowles, chief executive officer of Dianne’s Fine Desserts. “Our growth strategy will be focused on providing world-class operational excellence, superior customer service and innovative products for our customers.”

“New ownership, dedicated to a single core business platform, will provide Dianne’s Fine Desserts with the focus to excel in the highly competitive premium dessert sector,” says Dan Scales, president of Dianne’s Fine Desserts. “The company enjoys strong core markets and an established customer base that will benefit from our single-minded approach toward creating inspiring desserts that perfectly complement and anticipate consumers’ demands for eye-popping, memorable and delicious products.”

For more information on the company, go to www.diannesfinedesserts.com.