Refrigerated Frozen Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Refrigerated Frozen Foods logo
  • NEWS
  • PRODUCTS
  • COLD STORAGE
    • Cold Storage Trends
    • Farm to Frozen
    • Supply Chain & Logistics
  • PACKAGING
  • TOPICS
    • Food Safety
    • Product Development & Manufacturing
    • Sustainable Solutions for Cold Foods
  • MEDIA HUB
    • Play Our Word Game
    • Podcasts
    • Videos
    • Polls
    • Webinars
  • DIRECTORIES
    • Cold Storage Construction Guide
    • Warehouse Guide
    • Food Master
  • MORE
    • Cold Chain Perspectives
    • Case Studies
    • C-Suite Q&A
    • Top 150 Processors
    • Awards >
      • Best New Retail Products
      • Cold Storage Facility of the Year
      • Processor of the Year
    • Directory of Associations
    • R&FF Store
    • Calendar of Events
    • FA&M Conference & Expo
  • EMAG
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP!
New Retail Products

Tastybaby Introduces New Frozen Organic Baby Food Flavor and Expanded Distribution at Natural Products Expo West

March 13, 2008

LOS ANGELES, March 13 /PRNewswire/ -- With its characteristic fun and flair, Tastybaby(TM), the company which has put a new spin on pure, organic foods for babies & toddlers, introduces its 10th organic frozen food, "Corn in the USA." Made simply from 100% organic, American sweet corn, picked at the peak of ripeness, this new tasty puree is certain to be irresistible to babies, toddlers & even adults across America.

By month's end, Tastybaby's 10-item line will be available in 75 select grocery & natural foods stores nationwide. In the 6 months since the brand appeared in shelves, Tastybaby has secured national distribution & is currently available on the west coast through UNFI West & DPI West, in the midwest through Soderholm & on the east coast through Haddon House. The company will soon announce expansion into the rocky mountain region, the southwest & southeast.

Thanks to its premium look & feel, Tastybaby is especially proud to be the only frozen baby food that has gained entry into specialty retailer Bristol Farms in southern California. As a result, Tastybaby has captured new customers, both for the emerging category & for these visionary retailers.

Tastybaby.com, the brand's dynamic, fashion-forward online community for parents to connect, share & grow, has quickly gained notoriety as the brand of choice for many A-list celebrities. The company's unconventional marketing approach has been covered extensively in media and touted by trend-watchers such as A.T. Kearney.

Founded by Liane Weintraub & Shannan Swanson, two savvy moms with a passion for cooking, kids & healthy living, Tastybaby has a broader brand vision that has positioned Tastybaby on the cusp of exploding. "We are so passionate about spreading the Tasty philosophy & lifestyle, which is all about promoting green living while celebrating the fun of having -- and feeding -- babies," says Weintraub, a former TV newscaster. Swanson, a Cordon Bleu trained chef, adds, "We take our mission to create pure & healthy foods for babies & toddlers very seriously, but our attitude is playful and parents are responding really positively."

With names such as "Life's a Peach" and "Peas on Earth," Tastybaby's fun-loving approach is also approved by pediatric nutrition experts. "Corn in the USA" joins the line-up not only thanks to its great taste, but also because corn is a whole grain, packed with fiber (as much as brown rice!), which is very important for a well-rounded baby's diet.

All Tastybaby flavors are made with the finest ingredients, sourced as locally as possible, produced & processed to be certified USDA 100% organic & then frozen with the state-of-the-art Blast Freezing technology to provide optimal nutrition in convenient single servings. Tastybaby flavors in extra-smooth, smooth & chunky consistencies for 3 stages of development, come in boxes containing three (3) 3.5-oz individual, re-sealable cups & retail for about $5.50.

At the Natural Products Expo West at the Anaheim Convention Center March 14 - 16, Tastybaby showcase at booth #2973.

Tastybaby is distributed by UNFI West, DPI West & Haddon House.

SOURCE Tastybaby

KEYWORDS: blast freezing frozen baby food organic frozen food

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • Best New Retail Products of 2026 badge with grocery store refrigerators in the background.

    Top of the Freezer: R&FF’s Best New Retail Products

    From BFY proteins to globally inspired treats, these...
    Product Development & Manufacturing
    By: Kelley Rodriguez
  • Pasco Exterior

    Reser’s Fine Foods: From Farmhouse Kitchen to ‘Good Times’ Everywhere

    A home-based potato salad company started 75 years ago...
    Cold Foods Industry News
    By: Kelley Rodriguez
  • FromtheColdCorner-Anchor_1170x658.jpg

    EPR, Plastic Packaging for Cold Foods & More

    As consumer and regulatory pressure put plastic in the...
    Cold Foods Packaging
    By: Kelley Rodriguez
Manage My Account
  • eMagazine
  • What’s Hot in Cold Newsletter
  • Manage My Preferences
  • Online Registration
  • Customer Service

More Videos

Popular Stories

Containerized Cold Rooms outside.

Containerized Cold Rooms Gain Traction as Flexible Cold Storage Demand Grows

New Brunswick, Canada port location

Americold, DP World & CPKC Open New Cold Chain Gateway

1170x658 of Cold Storage Podcast with Jennifer Jewers Bowlin and Craig Handy

ASRS, AI & Adaptability: What's Shaping the Future of Cold Storage

2026 Processor of the Year

 

Does your facility lead the industry? Nominate your cold storage facility today!

Events

January 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Products

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

Water Activity in Foods: Fundamentals and Applications, 2nd Edition

See More Products
New Retail Products

Explore the newest flavors, textures, and innovations in the frozen food aisle!


SEE WHAT'S NEW!
Play Refrigerated & Frozen Foods’ Cool Word of the Week! There's a new word every Wednesday.

Related Articles

  • default fruit bowl

    Natural Products Expo West unveils trends coming to store shelves in 2019

    See More
  • Scott & Jon's frozen seafood meals

    Cheating Gourmet rebrands to Scott & Jon's, introduces new frozen pasta bowls

    See More
  • Butter Chicken Samosa Wraps Saffron Road

    Saffron Road Introduces 3 New Frozen Artisan Wraps with Global Flavors

    See More

Related Products

See More Products
  • 1119700825.jpg

    Use of Hydrocolloids to Control Food Appearance, Flavor, Texture, and Nutrition

  • Methods_food_products-2nd-Ed-Cover-415x600.jpg

    Methods for Developing New Food Products, Expanded Second Edition

  • Frozen Food Science and Technology

See More Products

Related Directories

  • Refrigerated Food Systems Inc.

    Premier cold storage facility located in West Houston. We are located 10 minutes from Costco's main distribution center. Extensive frozen and refrigerated storage available. We also offer delivery services within the greater Houston area.
×

Elevate your expertise in refrigerated and frozen foods with unparalleled insights and connections.

Get the latest industry updates tailored your way.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Service
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBLITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing