Tastybaby Introduces New Frozen Organic Baby Food Flavor and Expanded Distribution at Natural Products Expo West
By month's end, Tastybaby's 10-item line will be available in 75 select grocery & natural foods stores nationwide. In the 6 months since the brand appeared in shelves, Tastybaby has secured national distribution & is currently available on the west coast through UNFI West & DPI West, in the midwest through Soderholm & on the east coast through Haddon House. The company will soon announce expansion into the rocky mountain region, the southwest & southeast.
Thanks to its premium look & feel, Tastybaby is especially proud to be the only frozen baby food that has gained entry into specialty retailer Bristol Farms in southern California. As a result, Tastybaby has captured new customers, both for the emerging category & for these visionary retailers.
Tastybaby.com, the brand's dynamic, fashion-forward online community for parents to connect, share & grow, has quickly gained notoriety as the brand of choice for many A-list celebrities. The company's unconventional marketing approach has been covered extensively in media and touted by trend-watchers such as A.T. Kearney.
Founded by Liane Weintraub & Shannan Swanson, two savvy moms with a passion for cooking, kids & healthy living, Tastybaby has a broader brand vision that has positioned Tastybaby on the cusp of exploding. "We are so passionate about spreading the Tasty philosophy & lifestyle, which is all about promoting green living while celebrating the fun of having -- and feeding -- babies," says Weintraub, a former TV newscaster. Swanson, a Cordon Bleu trained chef, adds, "We take our mission to create pure & healthy foods for babies & toddlers very seriously, but our attitude is playful and parents are responding really positively."
With names such as "Life's a Peach" and "Peas on Earth," Tastybaby's fun-loving approach is also approved by pediatric nutrition experts. "Corn in the USA" joins the line-up not only thanks to its great taste, but also because corn is a whole grain, packed with fiber (as much as brown rice!), which is very important for a well-rounded baby's diet.
All Tastybaby flavors are made with the finest ingredients, sourced as locally as possible, produced & processed to be certified USDA 100% organic & then frozen with the state-of-the-art Blast Freezing technology to provide optimal nutrition in convenient single servings. Tastybaby flavors in extra-smooth, smooth & chunky consistencies for 3 stages of development, come in boxes containing three (3) 3.5-oz individual, re-sealable cups & retail for about $5.50.
At the Natural Products Expo West at the Anaheim Convention Center March 14 - 16, Tastybaby showcase at booth #2973.
Tastybaby is distributed by UNFI West, DPI West & Haddon House.