Saffron Road, a leader in clean-label, world cuisine frozen entrées, shelf-stable meals, simmer sauces and plant-based protein snacks, introduces three new Artisan Wraps, a modern fusion wrap that combines an ancient flatbread tradition from the Mediterranean with the highest quality whole ingredients, fragrant spices and rich flavors of South Asia, for a sumptuous experience to enjoy whether at home or on-the-go. Launching October 2021, Wrap flavors include Bean & Cheese, Samosa with Chickpeas, and Butter Chicken.
All three Artisan Wraps will be available at select Kroger stores nationwide (MSRP $3.29):
- Bean & Cheese Artisan Wrap: Packing in 14 grams of whole, plant-based protein, this vegetarian option features tender black-eyed beans simmered with tomatoes and Indian spices and a swirl of Jack cheese.
- Samosa with Chickpeas Artisan Wrap: This new vegan innovation is Saffron Road’s twist on the classic samosa recipe, with potatoes, chickpeas, peas, and well-simmered tomatoes in a rich Indian spice blend.
- Butter Chicken Artisan Wrap: Tender, antibiotic-free, white meat chicken is simmered with an indulgent blend of tomatoes, cream, butter, and Indian masala spices to complete this flavorful new comfort food offering.
Saffron Road’s frozen Artisan Wraps, packed with whole plant-based proteins like chickpeas and black-eyed beans or antibiotic-free chicken, deliver in every bite through a carefully selected fusion of true-to-tradition recipes like creamy butter chicken and savory tomato, pea and potato samosas that reflect the culinary heritage of India, yet with a notable twist of being gently folded into traditional tandoor-baked Lavash wraps more typically seen in the Mediterranean, Middle East or Caucasus Region. Comfort food seekers and adventure lovers alike will enjoy these unique, quick and convenient frozen options that are both nutritious and satisfying.
A new report from Murphy Research indicates that a busy return-to-school and return-to-office schedule this fall will accelerate consumer interest in nutrition, better-for-you options and quick and portable premium meals for eating on-the-go. Recent Acosta and IRI research also suggests that 75% of millennial consumers are looking for convenient and better-for-you frozen options, while 60% even indicate they plan to take a frozen meal for lunch or to eat at home.
Moreover, modern consumers are increasingly tapping into a more holistic approach to eating - they are aware of the effect ingredients have on their bodies and weighing overall wellness by looking for functional whole proteins like legumes or antibiotic free meats, yet also still seek inspiration, variety and creative blends of comfort and delicious flavors from around the world to fulfill their wanderlust.
“We are entering a new phase of the pandemic, and while many meals remain at-home, consumers across the country are juggling busy schedules, carving out a need for quick, satisfying, and healthy innovations for the on-the-go consumer,” says Chef John Umlauf, Saffron Road’s SVP of Culinary Operations. “Saffron Road’s new Artisan Wraps are easy to prepare--and made with clean, traditional ingredients that make it simple for consumers to enjoy restaurant-quality global cuisine, even during the hustle. During this prolonged recovery, it is increasingly important to provide our consumers with truly epicurean products made with bold, flavorful ingredients from around the world. This is our Saffron Road map to adventure, and it is our sincere pleasure to invite all consumers along with us on this Journey to Better.”
Saffron Road’s products can be found in more than 25,000 stores including Whole Foods Market, Walmart, Kroger, Target, Costco and more.
About Saffron Road
Saffron Road is a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées and shelf-stable meals to simmer sauces and plant-based protein snacks. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 25,000 retail locations in the U.S. Saffron Road is a socially responsible brand on a mission of collective progress for the betterment of humanity, by inspiring, connecting and respecting global citizens through a shared love of ethical World Cuisines. With Saffron Road, explore international cuisines that combine bold flavors from around the world with high quality, wholesome ingredients which are better for the environment, better for the farmers, better for the animals, better for your health, and most all better tasting. Saffron Road. Journey to Better.
*Source: SPINSscan NPI Index MULO (powered by IRI) 24 Weeks Ending 6/13/21