Keeping its name in front of consumers, casual restaurant operatorT.G.I. Friday's , Carrollton, Texas, is introducing three flavored cheddar cheese dips.

Officials say the new 12-ounce refrigerated dips will be available in the self-serve deli area of supermarkets and grocery stores nationwide. Three zesty flavors are Sharp Cheddar, Buffalo Cheddar and Southwest Cheddar.

"We put tremendous energy into developing exciting and buzz-worthy retail products that keep our guests excited about the T.G.I. Friday's brand," says Shannon Gewinner, vice president of brand marketing for T.G.I. Friday's USA. "Dips are such popular options for casual snacking, social parties and sporting events. We anticipate that this product will be a huge hit with consumers who want to bring the Friday's party home." 

The dips join T.G.I. Friday's growing retail line, which includes frozen appetizers and skillet meals, beverage blenders and mixers.