Alexia Select Sides
ConAgra Foods is literally adding some sizzle to the prepared side dish category.
Designed for the skillet, officials say new Alexia Select Sides go from freezer to plate in just 10 to 12 minutes and contain all the ingredients needed to prepare a nutritious, multi-serve side dish -- including premium roasted redskin potatoes; and vegetables, such as baby portabella mushrooms and whole green beans. Offerings come with a unique herb-infused cooking oil packet.
"Our consumer research showed that people crave more variety, yet [they] often treat side dishes as an afterthought," said Michael Smith, brand director. "With Alexia Select Sides, we're able to deliver premium, all-natural side dishes packed with the flavor of our herb-infused cooking oil and easily prepared in a skillet. Sauteing the vegetable vegetable blend creates a tempting aroma and gives the dish more flavor -- when compared with other frozen vegetables."
Alexia Select Sides are available nationwide at supermarkets and natural food stores at a suggested retail of $3.69.
Four varieties include Roasted Red Potatoes & Baby Portabella Mushrooms; Roasted Red Potatoes & Italian Inspired Vegetables; Roasted Red Potatoes & Harvest Vegetables; and Chipotle Roasted Sweet Potatoes. Each offering has three servings and includes a separate pouch with a blend of premium oils, herbs and spices -- such as thyme and sage -- to complement the other flavors.