Jamba Juice fruit smoothies
Now your nearest Jamba Juice outlet ... is as close as the home freezer. Jamba Juice Co., Emeryville, Calif., said it is partnering with Inventure Foods, Inc. to offer convenient, make-at-home varieties of the Jamba All Natural Smoothies.
A new line debuts nationwide this week with packages selling at a suggested retail price of $2.99 to $3.29 per unit.
Officials say new Jamba All Natural Smoothies contain real fruit, non-fat yogurt, and an antioxidant boost with 100 percent the recommended Daily Value of Vitamin C. Each serving is fat-free, provides one full serving of fruit, and contains 0mg cholesterol and 120 calories or less when prepared as directed. Each package makes two, eight-ounce servings.
To prepare a drink, consumers simply add apple juice to the frozen kit contents and blend for less than 60 seconds. Varieties include Razzmatazz, Mango-a-go-go or Strawberries Wild.
“It’s no secret that Jamba enthusiasts love their Jamba Juice smoothies, so we knew we had to get every last detail right with this grocery store variety,” said Steve Sklar, senior vice president of marketing at Inventure, based in Phoenix. “We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store.”
"The Jamba brand name stands for great taste and high quality with a dose of fun-and those attributes were central to our efforts in developing an at-home version of three of our very popular classic smoothies,” added Susan Shields, chief marketing officer at Jamba Juice. “To deliver on our brand promise, we’ve put an extraordinary amount of effort into the development of the Jamba All Natural Smoothies and we are confident that our current Jamba fans will love them. In addition, we expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don’t currently have stores.”