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New Retail Products

Breyers Blasts!, Klondike, Good Humor

August 3, 2012
Unilever North America sweetened up its portfolio of frozen treats.




Unilever North America, Englewood Cliffs, N.J., sweetened up its portfolio of frozen treats to include a one-stop shop of everything sweet but cold.

Breyers brand expanded its Breyers Blasts! line to include new flavors featuring Americans’ cookies, candies and snacks.

Reese’s Peanut Butter Cup: Entails Reese’s peanut butter cup pieces mixed with a chocolate swirl.

Golden Oreo Cookies and Cream: A blend of golden vanilla and Oreo pieces in a cream-flavored base.

Oreo Birthday Blast!: Features Oreo cookie pieces and rainbow sprinkles in a cake-flavored base.

Klondike Krunch: Made up of chocolate crackle swirls with chocolate-covered rice crisps in a vanilla base.

Banana Split: This variety features chocolate chips and a strawberry swirl in a banana-flavored base.

S’mores: Chocolate chips fused with a graham cracker swirl in a marshmallow-flavored base.

Each 48-ounce container carries a suggested retail price of $3.50-$4.99.

The Klondike brand also expanded with new Klondike-Choco Taco, available in Chocolate and Peanut Butter varieties in six-packs, and Klondike chocolate ice cream sandwiches, which come in four-packs. Both hold a suggested retail price of $4.39.

Good Humor rolled out new candy brand-inspired ice cream bars, including Mounds and York peppermint patty ice cream bars. Both treats come in six-count boxes and are available for a suggested retail price of $4.49.

All products will be available nationwide starting this summer.

KEYWORDS: cookies Oreo

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