Westin Foods, Omaha, Neb., expanded its health and wellness division by acquiring a majority interest in Dominex, LC, of St. Augustine, Fla. This acquisition will bring about the creation of Dominex Natural Foods.
“Our mission is to continue to provide our consumers and retail clients with consistent, high-quality, good-for-you food products and services,” says Scott Carlson, chief executive officer of Westin Foods. “This is the philosophy Westin Foods was founded upon and is known throughout the food industry. We are excited about the opportunity to grow the health and wellness segment of our business and are confident about the many great opportunities ahead.”
“While Westin health and wellness has a long and ever present commitment to health and wellness via its Superberries food brand, Dominex brings to the table another loyal customer base, both consumer and retail,” adds Brad Poppen, chief operating officer of Westin Foods. “Dominex currently offers quality vegan and vegetarian eggplant appetizers and entrées, which allow us to expand our presence in the retail and foodservice arena.”
Noted for its fresh-from-the-farm quality, Dominex offers a diverse array of all-natural, vegetarian frozen items, spanning from its signature line of eggplant cutlets to its unique meatless options, such as “Veggie Fries” and Parm Bites, available for retail, foodservice, club and ingredient channels nationwide.
The formation of Dominex Natural Foods brings about opportunities for Dominex to create additional brand momentum while keeping its 25-year legacy intact.
“Dominex has a very loyal customer base who appreciates the gourmet, all-natural, convenience of our product line,” says John McGarvey, president of Dominex and new president of Dominex Natural Foods. “In the months ahead, we will be launching an innovative line extension that will join our brand’s legacy with the expertise of Westin Foods to deliver delicious products that will incorporate vegetables beyond eggplant.”
The terms of the deal have not been disclosed. Dominex Natural Foods will maintain offices in St. Augustine, Fla.