Miami-based Powerful Yogurt launched what is said to be the first Greek yogurt in the United States designed for men.
This product is differentiated from existing Greek yogurts by its 20-25 grams of natural protein per serving, a "man-sized" 8-ounce cup that is at least 33% larger than most individual-serving Greek yogurts and marketing and packaging that speaks to active male consumers.
"We are thrilled by the immediate and incredibly positive response that people have had to the nutrition profile, taste and concept of Powerful Yogurt," says Carlos Ramirez, founder and CEO. "Our focus now is expanding distribution to meet demand for the product, and continuing to listen to the male audience as we build this new dairy category from the ground up."
With its high protein content and seven active cultures, Powerful Yogurt is formulated to help men build muscle, burn fat and improve digestive health. It is a kosher product free of fat, gluten and GMOs.
Powerful Yogurt comes in Plain, Banana, Blueberry Acai, Strawberry, Apple Cinnamon and Mango, and is available at grocery stores across New York, Connecticut and New Jersey.