New York-based Chloe’s Soft Serve Fruit Co. introduced Chloe’s Soft Serve Fruit Pops, packaged for retail as Chloe’s Naturally 3 Pops, available in strawberry, mango and raspberry.

“[In creating this product], I was searching for an alternative to the artificial ingredients of frozen yogurt and the fat and dairy of ice cream. I was looking for something that I could confidently serve myself and my children,” says Chloe Epstein, co-founder. “Michael [Sloan, partner] and I created Chloe’s Soft Serve Fruit Co. after experimenting with frozen fruit in our home kitchens. We set out to develop a delicious, wholesome, innovative frozen treat with minimal ingredients. We believe that it’s possible to indulge in great tasting food that is at the same time great for you. What soon followed was the discovery that our Soft Serve Fruit worked just as well on a stick as it did in a cup.”

Made with just three ingredients—real fruit, filtered water and a touch of organic cane sugar—Chloe’s Soft Serve Fruit Pops are dispensed directly into the pop molds, resulting in a unique treat with only 60 calories.

These frozen pops are available in H-E-B. Each 4-pack boasts a suggested retail price of $3.99-5.99.